Idatha yemakethe: Izinguquko ekukhuleni kwe-demand drive
Izilinganiso zakamuva zibonisa ukuthi imakethe yemidlalo yemidlalo yemidlalo yomhlaba wonke izobiza cishe amaRandi ayizigidi eziyizinkulungwane eziyi-13.69 ngo-2025, okuwukukhuphuka kancane kusuka ku-$13.61 billion ngo-2024.
Ukuhlaziya okubanzi kubonisa ukuthi imakethe ebanzi "yemidlalo yemidlalo/yokuzijabulisa" (okuhlanganisa{0}}imidlalo ewina imiklomelo, imishini yokuzijabulisa ye-VR/AR, nolunye uhlamvu{1}}olusetshenziswayo noma{2}}imishini esetshenziswayo yethokheni) ingafinyelela cishe ku-$18.4 billion ngo-2025.
Izibikezelo ezivela kumafemu amaningi ocwaningo lwemakethe zibonisa ukukhula okuqhubekayo kule minyaka eyishumi ezayo: imakethe yemishini yemidlalo ye-arcade ilinganiselwa ukuthi izokhuphuka isuka cishe ku-$14.45 billion ngo-2025 iye cishe ku-$23.8 billion ngo-2035, imele izinga lokukhula elihlanganisiwe lonyaka (CAGR) cishe elingu-5.1%.
E-United States-enye yezimakethe zesifunda ezinkulu-zezindawo zokuzijabulisa ezizimele kanye nendawo{2}}izindawo zokuzijabulisa ezisekelwe yenze cishe u-$1.394 webhiliyoni emalini engenayo yemakethe yemidlalo yemidlalo ngo-2024, futhi kulindeleke ukuthi ikhule kancane kancane ngo-2033.
Lezi zibalo zibonisa ukuthi nakuba imakethe yemidlalo ye-arcade ingakaze ibe nokukhula okukhulu, iyakhula kancane kancane, ihlinzeka ngamathuba azinzile kubasabalalisi nabaqhubi bezindawo abathola isikhundla esihle kusenesikhathi.
Kungani abasabalalisi befaka ama-oda amakhulu?
1. Isidingo sendawo-i-based entertainment (LBE) siyakhula.
Njengoba abathengi baya ngokuya bethanda ukuzwa kunokumane bathenge imikhiqizo, izikhungo zokuzijabulisa zomndeni, izindawo zokudlala zenxanxathela yezitolo, izindawo zokudlala ze-bowling, amasinema, nezindawo zokuzijabulisa ezididiyelwe zonke zethula imidlalo ye-arcade ukuheha ithrafikhi yezinyawo futhi andise isikhathi sokuhlala kwamakhasimende. Lokhu kushintsha kwesidingo kubangela ukukhuphuka kwevolumu ye-oda.
2. Ukufinyelela emakethe okubanzi - akukhawulelwe kumageyimu adlalwa ezitolo
Izisetshenziswa zokuzijabulisa, ezike zatholakala ezindaweni zokudlala zegeyimu yevidiyo, manje sezihlanganisa kakhulu imidlalo-ewina umklomelo, izilingisi ze-VR/AR, imishini yozipho, namanye amathuluzi okuzijabulisa. Lokhu kuhlukahluka kwandisa isisekelo samakhasimende esingaba khona. Izibikezelo zemakethe ezihlanganisa isigaba esibanzi "semishini yokuzijabulisa" zibonisa ukuthi lesi sigaba sizoqhubeka nokukhula okuqinile eminyakeni ezayo.
3. Icala Lebhizinisi Elithuthukisiwe - Izindleko Ezilawulekayo Nezimbuyiselo
Uma kubhekwa izinga lokukhula elimaphakathi nesidingo esizinzile, abasabalalisi babheka leli-njengethuba eliphansi lokutshala imali. Uma kuqhathaniswa nokutshalwa kwezimali okukhulu kwezokuzijabulisa (njengokugibela kwetimu epaki, izikhungo ze-virtual reality, njll.), imishini yemidlalo yaseshashalazini inezindleko zangaphambili eziphansi futhi kulula ukuyisebenzisa, ngaleyo ndlela izuza ikhefu{3}}noma ibuyisele ekutshalweni ngokushesha okukhulu. Lokhu kwenza imishini yemidlalo ye-arcade ikhange kakhulu kubaqhubi abancane noma abasanda kungena.
4. Ukuhlukahluka kwendawo
Isidingo asigcini ezimakethe zendabuko (eNyakatho Melika naseYurophu). Lo mbiko ukhombisa ukuthi isidingo siyakhula nasezifundeni ezifana ne-Asia Pacific kanye ne-Middle East, lapho kukhuphuka isiko lemidlalo nemali engenayo etholakalayo. Lokhu kugqugquzela abasabalalisi ukuthi babeke izinhlobonhlobo eziningi zama-consoles wegeyimu ukuze bakhonze amakhasimende omhlaba.
I-Outlook kanye Nezingozi
Idatha ikhombisa ukuthi imakethe yemidlalo ye-arcade kulindeleke ukuthi igcine ukukhula okuqinile kule minyaka eyishumi ezayo. Amandla okukhula ngokuyinhloko ayisidingo esiqhubekayo sokuzijabulisa okungaxhunyiwe ku-inthanethi, ukuhlukahluka kwezinhlobo zekhonsoli yegeyimu, kanye nesidingo esizinzile esivela ezikhungweni zokuzijabulisa ezimisiwe nezimakethe ezisafufusa.
Kodwa-ke, izinga lokukhula alibalulekile-izinga lokukhula lonyaka elihlanganisiwe kulindeleke ukuthi lisukela cishe ku-1.9% (encazelweni encane yemidlalo ye-arcade) ukuya cishe ku-5-5.1% (emkhakheni obanzi wemishini yokuzijabulisa).
Ngaphezu kwalokho, impumelelo incike kakhulu ezintweni ezifana nendawo yendawo, ithrafikhi yonyawo, izintandokazi zabathengi zokuzijabulisa, kanye nezindleko zokulungisa/ukusebenza okuqhubekayo.
Ekuphetheni
Idatha yamanje yemakethe iphakamisa ukuthi imboni yemidlalo yasesiteji, uma ibhekwa njengewohlokayo, isilungele ukuphinda iqale ngo-2025. Ukukhula okuzinzile okuhambisana nezithiyo eziphansi zokungena kwenza ama-arcade abe utshalomali olusebenzayo lwabasabalalisi nabaqhubi bezindawo. Ngokukhula okuqhubekayo kwamamodeli wokuzijabulisa{2}asekelwe endaweni kanye nengxubevange emhlabeni jikelele, isidingo sama-arcade cishe sizohlala sizinzile noma sibe nokukhula kancane.
