Iluphi Uhlobo Lomshini Wokuthengisa Olunenzuzo Kakhulu?
Imishini yokuthengisa ingaba umthombo omuhle wemali engenayo-engenzi lutho{1}}kodwa inzuzo incike kakhulu ohlotsheni lomkhiqizo, indawo, kanye nezindleko zokusebenza. Ngezansi kukhona incazelo yokuthi iziphi izinhlobo zemishini evame ukwenza imali eningi nokuthi yiziphi izinzuzo-zomunye nomunye ezibandakanyayo.
Abashayeli Benzuzo Ebalulekile
- Indawo: Ukuhamba ngezinyawo nezindawo zezithameli ezithunjiwe (amahhovisi, izikole, izibhedlela, izindawo zokuhamba) kubaluleke kakhulu. Izindawo ezingcono=zokuthengisa okwengeziwe.
- Ingxube yomkhiqizo kanye nesidingo: Imajini{0}ephezulu,{1}}izinto ezithengiswa ngokushesha kuthuthukisa imali engenayo. Imikhiqizo ekhethwe kabi noma ukuhamba kancane kulimaza inzuzo iyonke.
- Izindleko zokusebenza: Izindleko zomshini, ukunakekelwa, ugesi (ikakhulukazi isiqandisi noma izinto ezishisayo), amakhomishini noma izimali zokuqasha isayithi, ukubuyisela kabusha, njll. Yehlisa inzuzo yonke
Idatha ye-Margin & Revenue
Nazi izibalo ezijwayelekile (lezi izilinganiso ezibanzi):
| Uhlobo Lomshini | I-gross margin | Amanothi |
|---|---|---|
| Iziphuzo Ezibandayo(amanzi asebhodleleni, amasoda, iziphuzo zamandla) | ~ 45-60 % | Ukuthenga okunamandla; amanzi ngokuvamile anemikhawulo ephezulu kakhulu. |
| Ukudla okulula (ama-chips, amaswidi, njll.) | ~ 35-50 % | Isidingo esiqinile; imali engenayo engaphansi kwento ngayinye kuneziphuzo kodwa ngokuvamile ivolumu enhle ezindaweni ezifanele. |
| Iziphuzo Ezishisayo / Imishini Yekhofi | ~ 60-70 % imajini eyisamba | Iyunithi ngayinye (indebe) inemakhaphu aphezulu; isebenza kahle ezindaweni lapho abantu balindele ikhwalithi nokunethezeka. |
| Healthy / Specialty Imikhiqizo | Kungaba amamajini aphezulu kodwa inzuzo encane |
Isidingo siyenyuka; abathengi abazimisele ukukhokha i-premium. Kodwa izindleko nobungozi bokonakala kungase kube phezulu. |
Iluphi uhlobo oluwinayo?
Uma ufuna inzuzo ethembeke kakhulu, lezi zivame ukwenza kahle kakhulu:
- Imishini yokuthengisa iziphuzo ezibandayo- ivolomu ephezulu, amamajini amahle, afunwa cishe yonke indawo.
- Imishini yokuphuza eshisayo / yekhofi- ikakhulukazi emahhovisi, emakhempasi, noma ezindaweni lapho abantu bafuna iziphuzo eziphambili.
- Imishini ye-combo(iziphuzo + ukudla okulula) endaweni efanele - zikuvumela ukuthi uthwebule zombili izimakethe, uhlukanise ubungozi.
Amathiphu Okukhulisa Inzuzo
- Xoxisana nabanikazi bezindawo ngamanani amahle (irenti noma isabelo semali engenayo).
- Sebenzisa imishini eyamukela izinkokhelo ezingenakheshi nokuqapha okukude (ukulahlekelwa okuphansi, ukubuyiswa kwesitoko okungcono).
- Khetha imikhiqizo ethengiswa kahle-ngokusebenzisa; gwema izinto ezihlala isikhathi eside noma zonakala.
- Nciphisa izindleko zokusebenza (ugesi, ukunakekela, ukubuyisela isitoko).
Kafushane, imishini yokuthengisa enenzuzo kakhulu imvamisa yileyo ethengisa iziphuzo (ezibandayo noma ezishisayo) ezindaweni-ezinabantu abaningi, okungenzeka kuhlanganiswe nokudla okulula. Kodwa impumelelo incike ekukhetheni indawo efanele, ukukhetha okuhle komkhiqizo, nokugcina izindleko zilawulwa.
